Procrastination, She Wrote

When I started this blog post, I did what I normally do: I opened a new doc, wiggled my fingers, and rested them on the keys of my laptop. “Procrastination,” I wrote.  No flashes of inspiration were coming to me, so I did what I also (sometimes) normally do: I looked...

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The Award-Winning Solution To Follow-Up Woes

There’s a famous rule in marketing known as the Rule of 7 Touches, which states that before a buyer or customer will take action, they need to hear from you at least 7 times. That’s a lot, and if you’re like most business owners, you don’t have the desire or the time...

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