{"id":911,"date":"2020-04-08T11:42:27","date_gmt":"2020-04-08T16:42:27","guid":{"rendered":"https:\/\/about.closingcommander.com\/?p=911"},"modified":"2020-04-21T09:41:54","modified_gmt":"2020-04-21T14:41:54","slug":"3-tips-for-engaging-with-customers-during-uncertain-times","status":"publish","type":"post","link":"https:\/\/about.closingcommander.com\/3-tips-for-engaging-with-customers-during-uncertain-times\/","title":{"rendered":"3 Tips for Engaging With Customers During Uncertain Times"},"content":{"rendered":"

[Updated 4\/13\/2020]<\/span><\/p>\n

You are NOT powerless right now. In fact, the more you communicate with your customers, the more power and control you will ultimately have over how your business weathers the extraordinary times in which we find ourselves. Now is the time to focus on doing more with less. It\u2019s time to engage with the customers you already have. It’s time to seize new opportunities. It’s time to make lemonade out of all these lemons.<\/em><\/span><\/p>\n

So here are some ideas to help you effectively communicate with your current customers through this crisis and set yourself up for a strong comeback, or even a remarkable present. Ready?<\/span><\/p>\n

#1 Be honest with customers about what you can do right now and what should wait.<\/span><\/h2>\n

Many of us are in areas where the local government has issued shelter-in-place orders that require non-essential businesses to shut down. Obviously, we all need to do our part to flatten the curve and cooperate with local authorities, but many services that contractors and home service businesses provide <\/span>are <\/span><\/i>essential.\u00a0<\/span><\/p>\n

Let your customers know what those services are, <\/span>why <\/span><\/i>they\u2019re essential, and how you\u2019re performing those services at this time.\u00a0<\/span><\/p>\n

Are you a chimney sweep? Dryer vent cleanings and flue inspections are considered essential, because these services can identify and prevent fire and carbon monoxide hazards. Are you a plumber? Your services keep our homes sanitary!<\/span><\/p>\n

Whoever you are and whatever you do, keep your customers in the loop via social media, emails, and your website. Let them know which services can wait until things return to some version of normal, and which services they should schedule before then.<\/span><\/p>\n

And always make sure the messaging\u2019s focus is on your customers and their well-being, not on keeping your business afloat and your techs busy through the pandemic.\u00a0<\/span><\/p>\n

#2 Tell customers you know things like lockdowns and quarantines are affecting their decisions, and that these things are affecting your business, too.<\/span><\/h2>\n

Here\u2019s the reality: your customers\u2019 priorities and concerns are not what they were before the pandemic. A decision that may have seemed simple prior to COVID-19 is complicated now.\u00a0<\/span><\/p>\n